72 & Sunny

Eileen linked to one of the more brilliant ads we've ever seen. It was part of the XBOX360 rollout campaign from an ad agency called 72 & Sunny. They also are the brains behind another one of the best commercials I've ever seen. You don't have to be a soccer fan to appreciate the genius of this ad, but it helps. Head on over to 72 & Sunny if you've got a few minutes and check out the rest of the XBOX and Nike Euro campaign ads.